{"id":12525,"date":"2026-06-30T08:59:45","date_gmt":"2026-06-30T08:59:45","guid":{"rendered":"https:\/\/verbraucherschutzzentrale.be\/?p=12525"},"modified":"2026-07-16T13:18:02","modified_gmt":"2026-07-16T13:18:02","slug":"le-goldener-windbeutel-2026-comment-lindustrie-alimentaire-nous-prend-pour-des-imbeciles","status":"publish","type":"post","link":"https:\/\/verbraucherschutzzentrale.be\/fr\/le-goldener-windbeutel-2026-comment-lindustrie-alimentaire-nous-prend-pour-des-imbeciles\/","title":{"rendered":"Le \u00ab Goldener Windbeutel 2026 \u00bb \u2013 comment l\u2019industrie alimentaire nous prend pour des imb\u00e9ciles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12525\" class=\"elementor elementor-12525 elementor-8017\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbe9d13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbe9d13\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;92f37b6&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_bg_x&quot;:&quot;50&quot;,&quot;jet_parallax_layout_bg_y&quot;:&quot;50&quot;,&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db11612\" data-id=\"db11612\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac8abe8 elementor-align-left elementor-widget elementor-widget-raven-breadcrumbs\" data-id=\"ac8abe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-breadcrumbs raven-breadcrumbs-default\"><div class=\"breadcrumb\">\t\t\t\t\t\t\t\t<div class=\"breadcrumb-item active\" aria-current=\"page\"><span>Home<\/span><\/div>\n\n\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-890e458 elementor-widget elementor-widget-text-editor\" data-id=\"890e458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Chaque ann\u00e9e, l\u2019organisation foodwatch d\u00e9cerne un prix \u00e0 une entreprise du secteur agroalimentaire. Avec le \u00ab\u00a0Goldener Windbeutel\u00a0\u00bb, foodwatch r\u00e9compense le \u00ab\u00a0mensonge publicitaire le plus effront\u00e9 de l\u2019ann\u00e9e\u00a0\u00bb et souhaite attirer l\u2019attention sur les tromperies l\u00e9gales dans le domaine alimentaire afin d\u2019obtenir une meilleure r\u00e9glementation en mati\u00e8re d\u2019\u00e9tiquetage. <\/strong><\/p><p>Source : <a href=\"https:\/\/www.foodwatch.org\/de\/startseite\">foodwatch.org<\/a><\/p><p>Le \u00ab\u00a0Goldener Windbeutel\u00a0\u00bb est un prix n\u00e9gatif, d\u00e9cern\u00e9 chaque ann\u00e9e depuis 2009 par l\u2019association de consommateurs<em> foodwatch<\/em>. Il est d\u00e9cern\u00e9 au produit alimentaire dont la publicit\u00e9 s\u2019est av\u00e9r\u00e9e particuli\u00e8rement effront\u00e9e et trompeuse \u2013 par exemple par de fausses all\u00e9gations sant\u00e9, des emballages embellis ou des ingr\u00e9dients cach\u00e9s.<\/p><p>Particularit\u00e9\u00a0: c\u2019est le public qui d\u00e9cide quel produit remporte le prix. Les consommatrices et consommateurs peuvent voter en ligne et ainsi participer eux-m\u00eames au choix de l\u2019entreprise qui doit \u00eatre appel\u00e9e \u00e0 rendre des comptes.<\/p><p>L\u2019objectif de ce prix est d\u2019attirer l\u2019attention sur les abus dans la publicit\u00e9 alimentaire. En effet, de nombreux produits semblent \u00e0 premi\u00e8re vue sains, naturels ou durables, mais un coup d\u2019\u0153il sur la liste des ingr\u00e9dients ou leur origine r\u00e9v\u00e8le souvent une tout autre r\u00e9alit\u00e9. <em>foodwatch<\/em> souhaite mettre en lumi\u00e8re ces contradictions et inciter les entreprises \u00e0 communiquer de mani\u00e8re plus honn\u00eate.<\/p><p>Les r\u00e9actions des fabricants divergent\u00a0: certains ignorent les critiques, d\u2019autres modifient leur recette, voire retirent le produit du march\u00e9. Cela montre que la pression publique peut faire bouger les choses. Le \u00ab\u00a0Goldener Windbeutel\u00a0\u00bb est donc bien plus qu\u2019un simple prix symbolique\u00a0: c\u2019est un outil au service d\u2019une plus grande transparence, d\u2019une plus grande \u00e9quit\u00e9 et d\u2019une meilleure protection des consommateurs dans les rayons des supermarch\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6be3e6d elementor-widget elementor-widget-raven-table-of-contents\" data-id=\"6be3e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h4&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;word_wrap&quot;:&quot;yes&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;expand_icon&quot;:{&quot;value&quot;:&quot;fas fa-chevron-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;collapse_icon&quot;:{&quot;value&quot;:&quot;fas fa-chevron-up&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;list_indent&quot;:{&quot;unit&quot;:&quot;em&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"raven-table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"jupiterx-table-of-contents-widget\">\n\t\t\t<div class=\"jupiterx-table-of-contents-header jupiterx-toc-body-maximized\">\n\t\t\t\t\t\t\t\t<h4 class=\"jupiterx-table-of-contents-native-exclude\">\n\t\t\t\t\tTable des mati\u00e8res\t\t\t\t<\/h4>\n\t\t\t<\/div>\n\t\t\t<div class=\"jupiterx-table-of-contents-body jupiterx-table-of-contents-list-ordered\"><\/div>\n\t\t<\/div>\n\t\t<div class=\"jupiterx-table-of-contents-hidden-section\">\n\t\t\t<div class=\"jupiterx-table-of-contents-loader-icon\">\n\t\t\t\t<i class=\"jupiterx-table-of-contents-loader eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t\t<div class=\"jupiterx-table-of-contents-list-icon-wrapper\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"jupiterx-table-of-contents-list-icon-expand\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"jupiterx-table-of-contents-expand-icon fas fa-chevron-down\"><\/i>\t\t\t<\/div>\n\t\t\t<div class=\"jupiterx-table-of-contents-list-icon-collapse\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"jupiterx-table-of-contents-collapse-icon fas fa-chevron-up\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8643998 elementor-widget elementor-widget-image\" data-id=\"8643998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/verbraucherschutzzentrale.be\/wp-content\/uploads\/2026\/06\/goldenerwindbeutel2026foodwatch.jpg\" class=\"attachment-large size-large wp-image-12472\" alt=\"\" srcset=\"https:\/\/verbraucherschutzzentrale.be\/wp-content\/uploads\/2026\/06\/goldenerwindbeutel2026foodwatch.jpg 800w, https:\/\/verbraucherschutzzentrale.be\/wp-content\/uploads\/2026\/06\/goldenerwindbeutel2026foodwatch-300x169.jpg 300w, https:\/\/verbraucherschutzzentrale.be\/wp-content\/uploads\/2026\/06\/goldenerwindbeutel2026foodwatch-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d69b73 elementor-widget elementor-widget-read-more\" data-id=\"6d69b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"read-more.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/section><\/div> <a href=\"https:\/\/verbraucherschutzzentrale.be\/fr\/quelle-est-limportance-des-cremes-solaires\/#more-12272\" class=\"more-link elementor-more-link\"><span aria-label=\"Poursuivre la lecture Quelle est l&rsquo;importance des cr\u00e8mes solaires ?\">Weiterlesen<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p>Mit dem Goldenen Windbeutel pr\u00e4miert foodwatch die \u201edreisteste Werbel\u00fcge des Jahres\u201c und will auf legale T\u00e4uschungen im Lebensmittelbereich aufmerksam machen.<\/p>\n","protected":false},"author":4,"featured_media":6058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[217,216],"tags":[],"class_list":["post-12525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environnement","category-sante-alimentation"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/verbraucherschutzzentrale.be\/fr\/wp-json\/wp\/v2\/posts\/12525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verbraucherschutzzentrale.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verbraucherschutzzentrale.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verbraucherschutzzentrale.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/verbraucherschutzzentrale.be\/fr\/wp-json\/wp\/v2\/comments?post=12525"}],"version-history":[{"count":5,"href":"https:\/\/verbraucherschutzzentrale.be\/fr\/wp-json\/wp\/v2\/posts\/12525\/revisions"}],"predecessor-version":[{"id":12530,"href":"https:\/\/verbraucherschutzzentrale.be\/fr\/wp-json\/wp\/v2\/posts\/12525\/revisions\/12530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verbraucherschutzzentrale.be\/fr\/wp-json\/wp\/v2\/media\/6058"}],"wp:attachment":[{"href":"https:\/\/verbraucherschutzzentrale.be\/fr\/wp-json\/wp\/v2\/media?parent=12525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verbraucherschutzzentrale.be\/fr\/wp-json\/wp\/v2\/categories?post=12525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verbraucherschutzzentrale.be\/fr\/wp-json\/wp\/v2\/tags?post=12525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}